Marketing Analytics<\/h1><\/div>Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI. <\/span><\/h2><\/div><\/div><\/div>![](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2024\/04\/Cube-grand-1.webp\" "\\"spirale-big\\"")
<\/span><\/div><\/div><\/div><\/div>![](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2024\/04\/Cube-petit-1.webp\" "\\"spirale-small\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div><\/div><\/div>In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact\u2019s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).<\/p>\n
We use data, technology and artificial intelligence to improve brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.<\/p>\n<\/div><\/div><\/div>
![\"We](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2025\/05\/We-help-companies-measure-scaled.jpg\" "\\"We")
<\/span><\/div><\/div><\/div><\/div><\/div>![\"Marketing](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27128%27%20height%3D%27128%27%20viewBox%3D%270%200%20128%20128%27%3E%3Crect%20width%3D%27128%27%20height%3D%27128%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"Marketing")
<\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Marketing ROI Measurement<\/h3><\/div>Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271440%27%20viewBox%3D%270%200%202560%201440%27%3E%3Crect%20width%3D%272560%27%20height%3D%271440%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271900%27%20height%3D%271065%27%20viewBox%3D%270%200%201900%201065%27%3E%3Crect%20width%3D%271900%27%20height%3D%271065%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272100%27%20height%3D%271400%27%20viewBox%3D%270%200%202100%201400%27%3E%3Crect%20width%3D%272100%27%20height%3D%271400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>Measurement & Attribution Strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\nArtefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div>![\"Unlock](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2025\/05\/Unlock-Advanced-Insights.png\" "\\"Unlock")
<\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>We enable brands to:<\/p>\n<\/p>\n
\n- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
\n- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
\n<\/ul>\n<\/div><\/div><\/div>Artefact\u2019s AMC Consulting Services<\/h3><\/div>We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div><\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a>
<\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI. <\/span><\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div><\/div><\/div>In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact\u2019s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).<\/p>\n
We use data, technology and artificial intelligence to improve brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Marketing ROI Measurement<\/h3><\/div>Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution Strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\nArtefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>We enable brands to:<\/p>\n<\/p>\n
\n- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
\n- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
\n<\/ul>\n<\/div><\/div><\/div>Artefact\u2019s AMC Consulting Services<\/h3><\/div>We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div><\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
<\/span><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div><\/div><\/div>In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact\u2019s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).<\/p>\n
We use data, technology and artificial intelligence to improve brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>Marketing ROI Measurement<\/h3><\/div>Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution Strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\nArtefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>We enable brands to:<\/p>\n<\/p>\n
\n- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
\n- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
\n<\/ul>\n<\/div><\/div><\/div>Artefact\u2019s AMC Consulting Services<\/h3><\/div>We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div><\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact\u2019s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).<\/p>\n
We use data, technology and artificial intelligence to improve brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>![\"Marketing](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/Marketing-ROI-Measurement.png\" "\\"Marketing")
<\/span><\/div><\/div><\/div>![\"Dashboarding](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/Dashboarding-Automation.png\" "\\"Dashboarding")
<\/span><\/div><\/div><\/div>![\"Bid](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/Bid-0ptimisation.png\" "\\"Bid")
<\/span><\/div><\/div><\/div>Marketing ROI Measurement<\/h3><\/div>Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution Strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\nArtefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>We enable brands to:<\/p>\n<\/p>\n
\n- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
\n- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
\n<\/ul>\n<\/div><\/div><\/div>Artefact\u2019s AMC Consulting Services<\/h3><\/div>We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div><\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution Strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\nArtefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/span><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>We enable brands to:<\/p>\n<\/p>\n
\n- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
\n- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
\n<\/ul>\n<\/div><\/div><\/div>Artefact\u2019s AMC Consulting Services<\/h3><\/div>We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div><\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
We use data, technology and AI to automate repetitive tasks and focus on business value.
\nOur services include:<\/p>\n
- \n
- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid 0ptimisation<\/h3><\/div>
Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Measurement & Attribution Strategy<\/h3><\/div>
We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):<\/p>\n
- \n
- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic Segmentation (scoring, CLV, recos)<\/h3><\/div>
We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
- \n
- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data Integration<\/h3><\/div>
We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Unlock Advanced Insights with Artefact, an Amazon Marketing Cloud Service Provider<\/h2><\/div><\/div><\/div><\/div><\/div>
What is Amazon Marketing Cloud? Amazon Marketing Cloud (AMC)<\/span> is <\/span>a secure, privacy-safe, and cloud-based data clean room<\/b><\/span> that allows advertisers to analyze and optimize their Amazon Ads campaigns with unprecedented depth. With AMC, brands can integrate and analyze cross-channel signals, uncover audience insights, and refine their media strategy\u2014all within a dedicated, pseudonymized environment.<\/span><\/p>\n
Artefact, as an Amazon Marketing Cloud Service Provider<\/b>, helps brands leverage AMC\u2019s full potential, providing custom analytics solutions, audience segmentation, and advanced measurement frameworks.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>How Artefact Helps You Leverage AMC<\/h3><\/div>
We enable brands to:<\/p>\n<\/p>\n
- \n
- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Refine media strategy<\/b> \u2013 Analyze the impact of different ad formats and optimize cross-channel effectiveness.<\/li>\n
- Improve measurement and attribution<\/b> \u2013 Build custom attribution models to understand media contribution.<\/li>\n
- Boost campaign effectiveness<\/b> \u2013 Develop tailored reports and recommendations to maximize advertising ROI.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Key Capabilities of AMC with Artefact<\/h3><\/div>
\u2022 Advanced Analytics & Reporting \u2013 Our expertise in AMC queries and SQL scripting allows us to generate in-depth reports tailored to your KPIs.<\/p>\n<\/p>\n
- \n
- Full-Funnel Performance Analysis<\/b><\/span> \u2013 Measure ad effectiveness across all stages of the customer journey, from awareness to conversion.<\/span><\/li>\n
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Cross-Channel Impact Measurement<\/b> \u2013 Evaluate how Amazon Ads interact with other media channels to optimize spend allocation.<\/li>\n
- Predictive Modeling & Data Science<\/b> \u2013 Utilize machine learning models within AMC to forecast trends and improve decision-making.<\/li>\n<\/ul>\n
- \n<\/ul>\n<\/div><\/div><\/div>
Artefact\u2019s AMC Consulting Services<\/h3><\/div>
We provide end-to-end AMC consulting, from initial setup and onboarding to custom dashboard development and ongoing strategic insights. Whether you’re looking to refine your attribution models, enhance audience targeting, or optimize cross-media measurement, we have the expertise to elevate your Amazon Ads performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data Marketing<\/h2><\/div><\/div><\/div>
<\/div>Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe<\/p>
Artefact\u2019s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>State of Play: Conversational Commerce 2026<\/p>
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>16 maio 2026<\/span><\/div><\/div><\/div><\/div><\/div>Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing<\/p>
As \"transformation debt\" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>29 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>How AI Resurrected 40% of a Product Catalog<\/p>
How did a premium beauty brand significantly reduce its \"zombie products,\" boost catalog visibility, and slash traffic costs in just a few weeks? This article...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 abril 2026<\/span><\/div><\/div><\/div><\/div><\/div>Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)<\/p>
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.<\/p><\/div>
- Audience Segmentation & Activation<\/b> \u2013 Create granular audience cohorts for precision targeting and improved ad personalization.<\/li>\n
- Enhance audience insights<\/b> \u2013 Identify and activate high-value segments based on engagement trends.<\/li>\n
- Unify their data<\/b> \u2013 Seamlessly combine Amazon Ads signals with first-party data for a holistic view of performance.<\/li>\n
![\"How](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/How-Artefact-Helps-You-Leverage-AMC.png\" "\\"How")
<\/span><\/div><\/div><\/div>![\"Key](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/Key-Capabilities-of-AMC.png\" "\\"Key")
<\/span><\/div><\/div><\/div>![\"Artefact\u2019s](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2025\/05\/Artefacts-AMC-Consulting-Services.png\" "\\"Artefact\u2019s")
<\/span><\/div><\/div><\/div>