{"id":100946,"date":"2026-05-11T16:25:25","date_gmt":"2026-05-11T15:25:25","guid":{"rendered":"https:\/\/staging-artefact.digitalseeder.com\/?post_type=ressource-document&#038;p=100946"},"modified":"2026-05-12T09:43:43","modified_gmt":"2026-05-12T08:43:43","slug":"data-ai-for-financial-services","status":"publish","type":"ressource-document","link":"https:\/\/staging-artefact.digitalseeder.com\/br\/ressource-document\/data-ai-for-financial-services\/","title":{"rendered":"Data e AI para servi\u00e7os financeiros"},"content":{"rendered":"<h2>Content | Data &amp; AI for Finance, Bank &amp; Insurance<\/h2>\n<p>Artefact&#8217;s team of experts, specialized in data for finance,\u00a0share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.<\/p>\n<h2>Agenda<\/h2>\n<ul>\n<li>Introduction by Vincent Luciani CEO &amp; co-founder of Artefact<\/li>\n<li>How Artificial Intelligence is\u00a0impacting the future of banking and\u00a0insurance<\/li>\n<li>Data maturity: Climbing the scale in\u00a0financial institutions<\/li>\n<\/ul>\n<p><strong>Data-driven Marketing<\/strong><\/p>\n<ul>\n<li>The Great Data Reckoning &#8211; How\u00a0to truly understand Marketing ROI\u00a0&amp; make smarter\u00a0decisions in a\u00a0cookieless world<\/li>\n<li><strong>ORANGE BANK\u00a0<\/strong>&#8211; Enhances\u00a0its digital marketing with rapid\u00a0deployment of a full funnel,\u00a0cross-device activation strategy<\/li>\n<li>Data-driven marketing: the rise\u00a0of the customer data platform<\/li>\n<li><strong>MAIF<span style=\"color: #ff0066;\">\u00a0<\/span><\/strong>&#8211; Segmentation Marketing\u00a0-Artificial Intelligence to Enhance\u00a0Insurance Customer\u00a0Understanding<\/li>\n<li>Building your own Audience Engine:\u00a0Turning the Google ecosystem\u00a0into a cookieless\u00a0Customer Data\u00a0Platform (CDP)<\/li>\n<li><strong>NEXITY<\/strong>\u00a0&#8211; Ban the Banner:\u00a0Tapping into the competitive nature\u00a0of property customers<\/li>\n<\/ul>\n<p><strong>AI for Call Centre<\/strong><\/p>\n<ul>\n<li>AI Requires a Holistic Framework\u00a0and Scalable Projects<\/li>\n<li>Powering your call centre with\u00a0artificial intelligence<\/li>\n<li><strong>MAIF<\/strong>\u00a0&#8211; Using Topic Modelling to\u00a0reduce contact centre bottlenecks<\/li>\n<li>Introducing NLPretext, a unified framework to facilitate text preprocessing<\/li>\n<li>NLU benchmark for intent detection\u00a0and named-entity recognition in call\u00a0centre conversations<\/li>\n<li><strong>HOMESERVE<\/strong>\u00a0&#8211; Using speech\u00a0analytics to improve customer\u00a0satisfaction<\/li>\n<li>How to train a language model\u00a0from scratch without any linguistic\u00a0knowledge?<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Artefact&#8217;s team of experts, specialized in data for finance, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.<\/p>","protected":false},"featured_media":1192495,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[671,696919,661],"class_list":["post-100946","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book","ressource-category-post-card-page-industrie-finances","ressource-category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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