{"id":703883,"date":"2025-06-24T14:08:46","date_gmt":"2025-06-24T13:08:46","guid":{"rendered":"https:\/\/staging-artefact.digitalseeder.com\/?post_type=ressource-document&#038;p=703883"},"modified":"2025-07-22T12:41:26","modified_gmt":"2025-07-22T11:41:26","slug":"how-is-ai-changing-search","status":"publish","type":"ressource-document","link":"https:\/\/staging-artefact.digitalseeder.com\/br\/ressource-document\/how-is-ai-changing-search\/","title":{"rendered":"Como o AI est\u00e1 mudando SEARCH"},"content":{"rendered":"<p>In this comprehensive whitepaper, <a href=\"https:\/\/www.linkedin.com\/in\/charliesakay\/\">Charlie Kay<\/a>, Head of SEO and DEI Lead at Artefact UK, explores the seismic shifts happening in search today &#8211; the rise of AI Search platforms like Google\u2019s AI Mode, AI Overviews, ChatGPT, Perplexity, and Bing\u2019s Copilot is transforming how users find, consume, and interact with information.<\/p>\n<p>The whitepaper charts the evolution of search from the early days of &#8216;keyword matching&#8217; to today\u2019s conversational, agentic, and reasoning-led experiences. It explains how AI Overviews and AI Mode actually work, the impact of Large Language Models (LLMs), and why retrieval-based systems still rely heavily on traditional search rankings.<\/p>\n<p>You\u2019ll gain:<\/p>\n<ul>\n<li>A detailed timeline of key AI and search developments<\/li>\n<li>Real-world adoption data across industries, platforms, and demographics<\/li>\n<li>Tons of data on AI search traffic, usage and referral sources<\/li>\n<li>Practical, actionable strategies for optimising content, structured data, UX, and measurement frameworks for the AI-powered search ecosystem<\/li>\n<li>Insights into platform-specific differences and how to tailor strategies for ChatGPT, Gemini, Perplexity, and beyond<\/li>\n<li>Guidance on evolving KPIs and tracking influence, citations, and visibility in zero-click environments<\/li>\n<\/ul>\n<p>Whether you\u2019re an SEO specialist, digital marketer, or brand strategist, this whitepaper will help you navigate the future of search and prepare for what\u2019s next.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this comprehensive whitepaper, Charlie Kay, Head of SEO and DEI Lead at Artefact UK, explores the seismic shifts happening in search today &#8211; the rise of AI Search platforms like Google\u2019s AI Mode, AI Overviews, ChatGPT, Perplexity, and Bing\u2019s Copilot is transforming how users find, consume, and interact with information.<\/p>","protected":false},"featured_media":704140,"parent":0,"template":"","meta":{"_acf_changed":false},"ressource-category":[671],"class_list":["post-703883","ressource-document","type-ressource-document","status-publish","has-post-thumbnail","hentry","ressource-category-e-book"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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