{"id":1020311,"date":"2025-10-07T10:44:44","date_gmt":"2025-10-07T09:44:44","guid":{"rendered":"https:\/\/staging-artefact.digitalseeder.com\/?post_type=cases&#038;p=1020311"},"modified":"2025-10-07T10:51:43","modified_gmt":"2025-10-07T09:51:43","slug":"lagardere-travel-retail-deployment-of-lumina-a-custom-built-gen-ai-tool-that-assists-global-business-leaders-in-responding-better-and-faster-to-the-tenders-the-company-handles-annually","status":"publish","type":"cases","link":"https:\/\/staging-artefact.digitalseeder.com\/de\/cases\/lagardere-travel-retail-deployment-of-lumina-a-custom-built-gen-ai-tool-that-assists-global-business-leaders-in-responding-better-and-faster-to-the-tenders-the-company-handles-annually\/","title":{"rendered":"<span class=\"highlight\">LAGARD\u00c8RE TRAVEL RETAIL<\/span> Einf\u00fchrung von Lumina, einem ma\u00dfgeschneiderten Tool vom Typ Gen AI, das F\u00fchrungskr\u00e4fte weltweit dabei unterst\u00fctzt, besser und schneller auf die Ausschreibungen zu reagieren, die das Unternehmen j\u00e4hrlich bearbeitet"},"content":{"rendered":"<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/TtDbf2n-2As?si=Q0C3lqHHsZrtX7h1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><em>&#8220;Over decades, we&#8217;ve built up a huge database. AI can help us prepare the best response to the hundreds of RFPs we receive each year by digging deeper into landlord requirements and extracting and synthesizing the most relevant data from our knowledge base.&#8221;<\/em> \u2013 <strong><a href=\"https:\/\/www.linkedin.com\/in\/dagrasmussen\/\">Dag Rasmussen<\/a>, CEO of Lagard\u00e8re Travel Retail<\/strong><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.lagardere-tr.com\/en\/\">Lagard\u00e8re Travel Retail<\/a>, a <strong>global leading company with more than 170-years of history<\/strong>, has become a <strong>benchmark in the travel retail industry<\/strong> by supporting mobility in all forms. Its innovative approach combines three core business lines \u2013<strong>Travel Essentials, Duty-Free &amp; Fashion, and Dining<\/strong> \u2013 to deliver tailored solutions to deliver value for our partners and enhance passenger experiences.<\/p>\n<p>Lagard\u00e8re Travel Retail leverages its global expertise and local insights to meet the needs of landlords and travelers while driving industry leadership. In 2024, <strong>they operated over 5000 stores<\/strong> in airports, railway stations, and other concessions in <strong>more than 50 countries<\/strong>, generating <strong>\u20ac7.6bn in overall sales worldwide<\/strong>.<\/p>\n<p>Within Lagard\u00e8re Travel Retail, a growing consensus had emerged around the need to accelerate its ability to leverage data and AI, reflecting the company\u2019s commitment to listening to its environment and anticipating future challenges. In 2024, <strong>AI acceleration was identified as a priority<\/strong>.<\/p>\n<p>Following a strategic study on Lagard\u00e8re Travel Retail\u2019s AI Acceleration, conducted in partnership with <a href=\"https:\/\/staging-artefact.digitalseeder.com\/de\/\">Artefact<\/a> and involving over 40 stakeholders across global and local teams, several high-value use cases were identified across business lines. One key recommendation was to establish a <strong>dedicated track for Generative AI use cases<\/strong>, aimed at exploring how GenAI could deliver tangible value across diverse domains within the organization.<\/p>\n<p>Among these, <strong>GenAI-enabled knowledge management<\/strong> emerged as a top priority, receiving strong executive sponsorship. To maintain its competitive edge and deliver tailored, high-quality proposals to landlords and partners, Lagard\u00e8re Travel Retail partnered with Artefact and Microsoft to design and deploy a <strong>generative AI-powered solution\u2014Lumina\u2014that enhances the company\u2019s tender management process<\/strong>.<\/p>\n<h2>Challenge: Support Lagard\u00e8re Travel Retail in developing a GenAI solution to accelerate landlord requests analysis, reduce tender book creation time, and enhance response quality.<\/h2>\n<p>The first step was to build a multidisciplinary team.<\/p>\n<ul>\n<li>Overseen by a five-member Steering Committee headed by CEO Dag Rasmussen, Lagard\u00e8re Travel Retail assembled a team led by Qihua Wang, EVP Strategy &amp; AI, with project leads, product owners, and tech experts.<\/li>\n<li>They were joined by the Artefact team, led by Elina Ashkinazi-Ildis, Partner, and five other advisors in tech, engineering, and data science.<\/li>\n<li>The third part of the team was an international group of fifteen \u201cpower users\u201d, including business development experts in central and local teams Their job was to test the solution developed.<\/li>\n<\/ul>\n<p>Next, the team completed a strategic study on &#8220;Lagard\u00e8re Travel Retail&#8217;s AI Acceleration&#8221;. The study involved more than 40 corporate and country stakeholders from all business units to identify high-value use cases.<\/p>\n<p>One of the recommendations of the study was to create a separate track of \u201cGen AI Use Cases\u201d to test Gen AI\u2019s capability to generate value across many Lagard\u00e8re Travel Retail\u2019s domains.<\/p>\n<h2>Solution: Lumina, a generative AI-powered tool, co-designed with Artefact and based on Lagard\u00e8re Travel Retail\u2019s Microsoft Azure architecture.<\/h2>\n<blockquote><p><em>\u201cLumina is a generative AI-powered Knowledge Management tool. In the beginning, we started testing the solution with a limited group of power users and then we rolled it out to a few pilot countries. Since early 2025, we have rolled it out globally. How did we develop this project? We teamed up with Microsoft and Artefact and together with our internal teams from IT, Tech, and different business stakeholders, we co-designed and co-developed this project together.\u201d<\/em> \u2013 <strong><a href=\"https:\/\/www.linkedin.com\/in\/qihuawangthu\/\">Qihua Wang<\/a>, EVP Strategy &amp; AI at Lagard\u00e8re Travel Retail<\/strong><\/p><\/blockquote>\n<p>Users can access and organize all their projects with ease, as well as manage embedded documents directly within the platform, ensuring seamless collaboration and control over tender response processes and document confidentiality. A <strong>conversational interface<\/strong> enables users to interact with multiple documents to explore details, enhance comprehension, and effortlessly uncover critical information. Lumina streamlines document analysis, reduces response time, and improves content quality by leveraging global knowledge while adapting the approach specific to each client\u2019s needs.<\/p>\n<p>It was developed in three phases: MVP delivery, industrialization and testing, followed by global rollout and adoption tracking<\/p>\n<p><strong>The evolution of Lumina from MVP to industrialized product:<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Phase 1:<\/span><\/p>\n<ul>\n<li><strong>Delivery of MVP (Minimum Viable Product).<\/strong><\/li>\n<li>Confirmation of data usage.<\/li>\n<li>Confirmation of business case.<\/li>\n<li>Decision by SteerCo to further develop the product.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Phase 2:<\/span><\/p>\n<ul>\n<li>Delivery of the <strong>industrialized product<\/strong>.<\/li>\n<li>Testing and validation by power users (<strong>power users tested Lumina for three weeks<\/strong> then shared feedback.)<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Phase 3:<\/span><\/p>\n<ul>\n<li><strong>Global rollout.<\/strong><\/li>\n<li>Training and tracking of adoption.<\/li>\n<li>Technical support and maintenance.<\/li>\n<li>Cost supervision.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><em>\u201cLumina was built in Lagard\u00e8re Travel Retail&#8217;s own Azure environment, so it&#8217;s extremely safe and secure as far as data security. All the user management was put in place. As we worked closely with Lagard\u00e8re Travel Retail&#8217;s technical teams, they know the product, so they&#8217;ll be comfortable with its evolution. Maintenance is needed and we think Lumina will be the platform on which Lagard\u00e8re Travel Retail will continue to build other generative AI use cases\u201d<\/em>, assures <strong><a href=\"https:\/\/www.linkedin.com\/in\/elina-ashkinazi-ildis-754660\/\">Elina Ashkinazi-Ildis<\/a>, Partner at Artefact.<\/strong><\/p><\/blockquote>\n<h2>Results and next steps: Industrialization, a global rollout, and an ambitious AI roadmap.<\/h2>\n<p><strong>Lumina is now fully deployed globally and in production<\/strong>. It is already supporting employees worldwide \u2014 from document management and intelligent knowledge base search to tailored content creation \u2014 simplifying workflows and delivering results. To maximize adoption and impact, the central AI team continues to gather feedback and provide ongoing training, ensuring Lumina evolves with users\u2019 needs.<\/p>\n<p>To further embed Lumina across the organization, five key initiatives are underway:<\/p>\n<ol>\n<li><strong>Communication<\/strong>: Raise awareness of Lumina\u2019s value and benefits.<\/li>\n<li><strong>Training<\/strong>: Equip Lagard\u00e8re Travel Retail teams with practical training tools and materials.<\/li>\n<li><strong>Organizational change<\/strong>: Implement best practices to drive daily usage.<\/li>\n<li><strong>Accountability<\/strong>: Establish clear dual ownership across technical and business teams.<\/li>\n<li><strong>Enhancement<\/strong>: Continuously improve the solution with user-driven updates.<\/li>\n<\/ol>\n<blockquote><p><em>\u201cLumina helps us analyze and decode tenders, as well as to better understand and respond to landlord-specific requirements with tailored offerings,\u201d<\/em> states <strong><a href=\"https:\/\/www.linkedin.com\/in\/justine-perrin-7512a423\/\">Justine Perrin<\/a>, Business Development Manager at Lagard\u00e8re Travel Retail<\/strong>. <em>\u201cIt&#8217;s not just a tool, it&#8217;s a real game changer for how we serve our partners. It allows our teams to save time and to focus on what matters most: creating value, building relationships with our partners, and delivering innovative solutions.\u201d<\/em><\/p><\/blockquote>\n<p>This initiative is part of Lagard\u00e8re Travel Retail\u2019s commitment to continuously enhancing the relevance of its proposals and better adapting to the evolving needs and expectations of airport landlords. By combining speed, accuracy, and deep insight, Lumina ensures that every response is not only more efficient but also more closely aligned with what airports are looking for. Lumina is secure, scalable, and positions Lagard\u00e8re Travel Retail to expand its AI capabilities while driving innovation. But Lumina is only the first step in the company\u2019s broader AI roadmap.<\/p>\n<blockquote><p>For <strong>CEO Dag Rasmussen<\/strong>, finding innovative new ways to use AI is essential: <em>&#8220;I want to challenge our teams to improve and be the best in class in AI. I want it to be one of our hallmarks.&#8221;<\/em><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Lagard\u00e8re Travel Retail, ein weltweit f\u00fchrendes Unternehmen mit \u00fcber 170-j\u00e4hriger Geschichte, hat sich durch die Unterst\u00fctzung von Mobilit\u00e4t in jeglicher Form zu einem Ma\u00dfstab in der Reisehandelsbranche entwickelt. Sein innovativer Ansatz kombiniert drei Kerngesch\u00e4ftsbereiche \u2013 Travel Essentials, Duty-Free &amp; Fashion und Dining \u2013, um ma\u00dfgeschneiderte L\u00f6sungen zu liefern, die unseren Partnern einen Mehrwert bieten und das Reiseerlebnis der Passagiere verbessern.<\/p>","protected":false},"featured_media":1020312,"parent":0,"template":"","meta":{"_acf_changed":false},"categories":[91],"class_list":["post-1020311","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LAGARD\u00c8RE TRAVEL RETAIL Deployment of Lumina, a custom-built Gen AI tool that assists global business leaders in responding better and faster to the tenders the company handles annually - Artefact<\/title>\n<meta name=\"description\" content=\"Lagard\u00e8re Travel Retail, a global leading company with more than 170-years of history, has become a benchmark in the travel retail industry...\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAGARD\u00c8RE TRAVEL RETAIL Deployment of Lumina, a custom-built Gen AI tool that assists global business leaders in responding better and faster to the tenders the company handles annually - 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