Data, New BI and Self Business Intelligence<\/h1><\/div>Our data analytics and BI tools help enterprises work smarter and drive better results.<\/h2><\/div><\/div><\/div>![](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2024\/04\/cube-remplie-grand-1.webp\" "\\"cube-big\\"")
<\/span><\/div><\/div><\/div><\/div>![](\"https:\/\/staging-artefact.digitalseeder.com\/wp-content\/uploads\/2024\/04\/cube-remplie-petit-1.webp\" "\\"cube-small\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div>In today\u2019s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact\u2019s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.<\/p>\n
We use data, technology and artificial intelligence to improve business decision-making and brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27336%27%20viewBox%3D%270%200%20600%20336%27%3E%3Crect%20width%3D%27600%27%20height%3D%27336%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27400%27%20viewBox%3D%270%200%20600%20400%27%3E%3Crect%20width%3D%27600%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>Marketing ROI measurement<\/h3><\/div>Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27424%27%20viewBox%3D%270%200%20600%20424%27%3E%3Crect%20width%3D%27600%27%20height%3D%27424%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27430%27%20viewBox%3D%270%200%20600%20430%27%3E%3Crect%20width%3D%27600%27%20height%3D%27430%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>![\"Background](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27431%27%20viewBox%3D%270%200%20600%20431%27%3E%3Crect%20width%3D%27600%27%20height%3D%27431%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div>Measurement & Attribution strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div><\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a>
<\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>
Our data analytics and BI tools help enterprises work smarter and drive better results.<\/h2><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div>In today\u2019s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact\u2019s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.<\/p>\n
We use data, technology and artificial intelligence to improve business decision-making and brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Marketing ROI measurement<\/h3><\/div>Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div><\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>
<\/span><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>We help companies measure, automate repetitive tasks and launch advanced use cases.<\/h2><\/div><\/div><\/div>In today\u2019s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact\u2019s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.<\/p>\n
We use data, technology and artificial intelligence to improve business decision-making and brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Marketing ROI measurement<\/h3><\/div>Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div><\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>
In today\u2019s fast-paced business environment, having access to real-time, actionable insights is critical for making informed decisions. Artefact\u2019s consulting services in Data, New BI, and Self-Service Business Intelligence empower organizations to democratize data, enabling teams to generate insights without relying on IT.<\/p>\n
We use data, technology and artificial intelligence to improve business decision-making and brands\u2019 marketing measurement, automate repetitive tasks and launch advanced data-science use cases.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Marketing ROI measurement<\/h3><\/div>Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Learn More<\/span><\/a><\/div><\/div><\/div>Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div><\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>
Using the latest developments in Machine Learning and AI technologies, our marketing measurement tool goes further than all existing solutions.
\nArtefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.<\/p>\n<\/div>
Dashboarding & Automation<\/h3><\/div>We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
\n- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>Measurement & Attribution strategy<\/h3><\/div>We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
\n- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
\n- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div><\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>
We use data, technology and AI to automate repetitive tasks and focus on business value. Our services include:<\/p>\n
- \n
- Dashboarding.<\/li>\n
- Transforming data into insights.<\/li>\n
- Media plan building and forecasting.<\/li>\n
- Tool API connection.<\/li>\n
- Audience building.<\/li>\n
- Optimisation recommendations.<\/li>\n
- Adserver Trafficking.<\/li>\n
- Data monitoring.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Bid optimisation<\/h3><\/div>
Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Measurement & Attribution strategy<\/h3><\/div>
We help brands define and implement their marketing measurement strategies in order to answer key business questions with data. This includes (but is not limited to):<\/p>\n
- \n
- Tracking online\/offline sales attributing them to marketing activities.<\/li>\n
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.<\/li>\n
- Marketing Mix Modelling.<\/li>\n
- Defining campaign optimisation methodology through control groups.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Algorithmic segmentation (scoring, CLV, recos)<\/h3><\/div>
We use data and AI to algorithmically segment customers and prospects in order to:<\/p>\n
- \n
- Find high-value segments.<\/li>\n
- Build RFM segmentation and look-alike audiences.<\/li>\n
- Recommend the next best product.<\/li>\n
- Recommend the best creative\/channels.<\/li>\n
- Increase customer lifetime value.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Feed & Business Data integration<\/h3><\/div>
We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP \u2014 including Google Ads), Facebook and Demand Side Platforms (DSPs).<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Our expert content about Data and AI transformation & Gen AI<\/h2><\/div><\/div><\/div>
<\/div>Leadership in the age of AI: Authenticity, inclusive tech and sponsorship<\/p>
In the age of AI, the ultimate competitive advantage isn't technological fluency, it's human connection. Drawing from the recent Women@Artefact panel, this article explores how...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>09 M\u00e4rz 2026<\/span><\/div><\/div><\/div><\/div><\/div>Inside the layers of the agentic revolution - Interview by TCG Summit<\/p>
Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>02 Februar 2026<\/span><\/div><\/div><\/div><\/div><\/div>AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.<\/p>
Agentic AI is transforming back-end operations for businesses. A European telecom reduced service call resolution time by 60%, saved over \u20ac1 million annually, and boosted...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>22 Dezember 2025<\/span><\/div><\/div><\/div><\/div><\/div>Case Study: Accelerating GenAI adoption in commodity trading<\/p>
When a leading global commodity trading company sought to accelerate its AI transformation, it turned to Artefact to turn potential into measurable performance. The goal...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>Hybrid Agentic Organizations: The Next Operating System for the Enterprise<\/p>
Every decade or so, the way companies organize themselves quietly changes \u2013 not through grand announcements, but through a series of accumulated decisions that suddenly...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>28 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>GenAI adoption: A pragmatic roadmap for companies seeking impact<\/p>
At Artefact, we have designed a proven methodology to help corporations move from exploration to sustainable impact. This article explains the journey, the challenges, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How to Build an Agentic Enterprise: The 4Ps of AI Transformation<\/p>
How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>24 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>AI Lead Gen - Driving Growth in Distributed B2B Markets with Data & AI<\/p>
Many industries sell into highly fragmented ecosystems composed of thousands of small, independent outlets spread across cities and regions - whether it is a global...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>21 Oktober 2025<\/span><\/div><\/div><\/div><\/div><\/div>How AI is changing search and what it means for customers, marketers and brands<\/p>
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>26 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>A C-Suite Guide to Marketing Measurement in 2025<\/p>
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...<\/p><\/div>
<\/img><\/a><\/a><\/div>READ MORE<\/a><\/div><\/div><\/i><\/span>25 September 2025<\/span><\/div><\/div><\/div><\/div><\/div>The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf<\/p>
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...<\/p><\/div>
<\/img><\/a><\/a><\/div>