Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.
Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)
The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.
The PPC track at Friends of Search 2022 was dominated by one topic: Performance Max. So, what’s all the fuss about?
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
