Author<\/h2><\/div>![\"Image\"](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
Edouard de M\u00e9zerac<\/h3><\/div>Managing Partner China & Asia<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Edouard de M\u00e9zerac, Artefact APAC CEO, reveals what\u2019s behind the curtain on Little Red Book, aka Xiaohongshu, China\u2019s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China.<\/p>\n
Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform’s unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
![\"Image\"](\"https:\/\/www.staging-artefact.digitalseeder.com\/\/wp-content\/uploads\/2020\/11\/EDOUARD_DE_MEZERAC.jpg\")
Edouard de M\u00e9zerac<\/h3><\/div>Managing Partner China & Asia<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Edouard de M\u00e9zerac, Artefact APAC CEO, reveals what\u2019s behind the curtain on Little Red Book, aka Xiaohongshu, China\u2019s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China.<\/p>\n
Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform’s unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Managing Partner China & Asia<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Edouard de M\u00e9zerac, Artefact APAC CEO, reveals what\u2019s behind the curtain on Little Red Book, aka Xiaohongshu, China\u2019s social media channel. The app, simply called Red by its users, has become one of the hottest social platforms in China.<\/p>\n
Founded in 2013 originally as a cross-border shopping hub, the Shanghai-based platform has evolved into a vital part of the Chinese social media landscape, with over 300 million monthly active users. With over 80 million community sharers and 90% user-generated content, the platform’s unique blend of social media and e-commerce is designed to inspire lives by enabling users to share experiences through images, video and text.<\/p>\n<\/div><\/div><\/div><\/div><\/div>