{"id":22009,"date":"2020-01-05T11:03:00","date_gmt":"2020-01-05T11:03:00","guid":{"rendered":"https:\/\/staging-artefact.digitalseeder.com\/?post_type=news&p=22009"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"seo-news-january-2020","status":"publish","type":"news","link":"https:\/\/staging-artefact.digitalseeder.com\/es\/news\/seo-news-january-2020\/","title":{"rendered":"SEO News – January 2020"},"content":{"rendered":"

<\/span><\/div><\/div><\/div>

NEWS \/ SEO<\/p>\n<\/div>

SEO News by Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1 \u2013 Official Google Webmaster News<\/span><\/strong><\/h3>\n

Featured Snippets : no more double rankings for FS URLs<\/b>
\n<\/b>Les URLs b\u00e9n\u00e9ficiant d\u2019une Position 0 n\u2019afficheront plus leur r\u00e9sultat classique dans les SERPs<\/span><\/i> https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040<\/span>
\n<\/span><\/a>Les webmasters h\u00e9sitent \u00e0 supprimer volontairement leur Position 0, plusieurs rel\u00e8vent des <\/span>chutes de clics<\/span><\/a>. La Position 0 n\u2019est pas toujours bien identifi\u00e9e par les internautes (format al\u00e9atoire, confusion avec les annonces Google Ads).<\/span><\/p>\n

Favicons and Domain names for Google\u2019s Desktop SERPS<\/b>
\n<\/b>Les SERPs en Desktop adoptent l\u2019affichage des SERPs mobiles<\/span><\/i>
\n<\/span><\/i>https:\/\/twitter.com\/searchliaison\/status\/1216782591463813126<\/span>
\n<\/span><\/a>Avant, un snippet se composait de : Title, URL ou Domaine + Fil d\u2019Ariane, Meta-description. Depuis, l\u2019URL dispara\u00eet au profit du seul domaine de la page positionn\u00e9e pr\u00e9c\u00e9d\u00e9 du favicon du site. Les r\u00e9sultats payants (Google Ads) \u00e9taient tr\u00e8s difficiles \u00e0 distinguer des r\u00e9sultats naturels. Google a ensuite r\u00e9adapt\u00e9 les SERPs : seule l\u2019URL compl\u00e8te est affich\u00e9 pour les naturels, les payants gardent la mention \u201cannonce\u201d.<\/span><\/p>\n

Structured Data : data-vocabulary to be discontinued by Google on April 6th<\/b>
\n<\/b>Le format de Donn\u00e9es Structur\u00e9es data-vocabulary ne sera plus pris en compte par Google. <\/span><\/i>https:\/\/webmasters.googleblog.com\/2020\/01\/data-vocabulary.html<\/span>
\n<\/span><\/a>Ancien format de Donn\u00e9es Structur\u00e9es, le data-vocabulary ne fonctionnera plus pour g\u00e9n\u00e9rer des Extraits Enrichis dans les SERPs de Google. Le format d\u2019int\u00e9gration de la biblioth\u00e8que Schema.org s\u2019int\u00e9grait au sein du code HTML d\u2019une page, \u00e0 la mani\u00e8re des Microdonn\u00e9es et du RDFa.<\/span><\/p>\n


\n<\/b>New Removals report in Search Console<\/b>
\n<\/b>Un nouvel outil de Suppression d\u2019URL dans la Search Console<\/span><\/i>
\n<\/span><\/i>https:\/\/webmasters.googleblog.com\/2020\/01\/new-removals-report-in-search-console.html<\/span>
\n<\/span><\/a>L\u2019outil regroupe deux fonctionnalit\u00e9s s\u00e9par\u00e9es \u00e0 l\u2019origine : la Suppression d\u2019URL – masquer une URL \/ un r\u00e9pertoire pendant 90 jours – et le Rapport de Contenu obsol\u00e8te – signaler une page disparue mais toujours positionn\u00e9e dans les SERPs. Il ajoute une 3e fonctionnalit\u00e9 : le rapport des URLs filtr\u00e9es par Safe Search.<\/span><\/p>\n


\n<\/b>Google will offer alternative Search Engines on Android Phones<\/b>
\n<\/b>Google proposera des moteurs de recherche alternatifs sur les t\u00e9l\u00e9phones Android <\/span><\/i>
\n<\/span><\/i>https:\/\/www.theverge.com\/2020\/1\/9\/21058120\/google-android-search-engine-choice-duckduckgo-bing-default-eu-antitrust-ruling<\/span>
\n<\/b><\/a>S\u2019adaptant \u00e0 ses condamnations pour abus de position dominante, Google laissera au 1er mars 2020 le choix entre son moteur de recherche et trois alternatives par pays. En France, : DuckDuckGo, Info.com, Qwant. Il faudra surveiller la part de march\u00e9 de chacun dans le trafic des sites web.<\/span><\/p>\n

2 – SEO News<\/span><\/strong><\/h3>\n

Search Console Coverage Report : every possible status, listed<\/b>
\n<\/b>Liste des diff\u00e9rents cas rencontr\u00e9s dans le rapport de Couverture de la Search Console<\/span><\/i>
\n<\/span><\/i>https:\/\/twitter.com\/jroakes\/status\/1218611498857222149<\/span>
\n<\/span><\/i><\/a>Le rapport de Couverture de la Search Console indique le statut d\u2019Indexation de toutes les URLs connues de Google pour un site donn\u00e9. Cette liste donne tous les statuts possibles.<\/span><\/p>\n


\n<\/b>Web performance improvements by browser cache extension<\/b><\/p>\n

https:\/\/twitter.com\/glenngabe\/status\/1221790000288817153<\/span>
\n<\/b><\/a>\u00c9tendre la dur\u00e9e de cache navigateur des ressources (de 25 min \u00e0 10 heures) am\u00e9liore la vitesse des pages pour les visiteurs. Le rapport de vitesse de la Search Console (donn\u00e9es du CrUX le d\u00e9montre.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/span><\/a><\/span>

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SEO News by Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false},"news-category":[2819],"news-language":[316],"class_list":["post-22009","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/news\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/author?post=22009"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/news-category?post=22009"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/staging-artefact.digitalseeder.com\/es\/wp-json\/wp\/v2\/news-language?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}