Ad sequencing: how to generate storytelling on YouTube
Nowadays, advertising saturation on all channels causes the message we want to transmit to be too repetitive and does not inspire interest for the user. In this sense, the option of generating coherent Storytelling for the user can be a complicated task.If we have a brief where video actions and storytelling are proposed, I think that the YouTube Ad sequence could be an option to value.Using this type of strategy, we have seen increases in frequency up to 2.4x and Brand Awareness up to 4x through YouTube Brand lift measurements.





