{"id":60239,"date":"2021-05-06T19:16:12","date_gmt":"2021-05-06T18:16:12","guid":{"rendered":"https:\/\/staging-artefact.digitalseeder.com\/?page_id=60239"},"modified":"2025-04-25T12:53:49","modified_gmt":"2025-04-25T11:53:49","slug":"gmp-certified-reseller","status":"publish","type":"page","link":"https:\/\/staging-artefact.digitalseeder.com\/nl\/offers\/marketing-data-driven\/gmp-certified-reseller\/","title":{"rendered":"GMP-gecertificeerde wederverkoper"},"content":{"rendered":"

GMP Certified Reseller<\/h1><\/div>

Unlock the power of the Google Marketing Platform with Artefact Sales Partner\u2019s data know-how and industry expertise.<\/h2><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>

Artefact x Google Marketing Platform eBook<\/h2><\/div>

Get inspired by Artefact’s Google-certified experts to make the most of Google Marketing Platform.<\/p>\n

Best of articles & client cases.<\/p>\n<\/div>

<\/i>Download our e-Book<\/span><\/a><\/div><\/div><\/div>
\"Artefact<\/a><\/span><\/div><\/div><\/div><\/div><\/div>

Google Marketing Platform: Improved efficiency, increased accuracy and better results.<\/h2><\/div>

The Martech and Adtech landscape is complex and constantly evolving. This can make it difficult for businesses to keep up with the latest trends and technologies. Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis, and optimization.<\/p>\n<\/div><\/div><\/div>

GMP<\/strong> contains a variety of powerful advertising and analytics solutions that can be combined to provide businesses with a holistic understanding of their consumers’ behaviors. For example, businesses can use GMP to:<\/p>\n

    \n
  • Create and manage display, video, and search campaigns across multiple channels.<\/li>\n
  • Track website traffic and measure the impact of marketing campaigns.<\/li>\n
  • Understand their target audiences and create more effective ad creatives.<\/li>\n
  • Optimize their campaigns for maximum results.<\/li>\n
  • GMP also offers a variety of integrations with other Google products, such as Google Ads, Google Analytics, and Google Tag Manager. This allows businesses to get a more complete view of their marketing performance and make better decisions about their campaigns.<\/li>\n<\/ul>\n

    Overall, GMP is a powerful platform that can help businesses of all sizes simplify the Martech and Adtech landscape and improve their marketing performance.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    Why GMP with Artefact ?<\/h2><\/div><\/div><\/div><\/div><\/div>
    <\/i><\/span><\/div>

    Strategy<\/h3><\/div>
    <\/div>
    \n

    Our 300 Business Consultants can help you use GMP to transform the way your business runs.<\/p>\n

    Maturity Audit:<\/strong> We can evaluate your Adtech\/Martech maturity, determine which GMP tools you need to succeed, explain how to prioritise use cases, and assess how to integrate these tools into your business.<\/p>\n

    Media Plan Analysis:<\/strong> We can analyse your media plans and marketing objectives to identify core use cases to deploy and campaigns to activate.<\/p>\n<\/div>

    <\/div><\/div><\/div>
    <\/i><\/span><\/div>

    Implementation<\/h3><\/div>
    <\/div>
    Our 300 Data Engineers have vast experience implementing GMP for global clients.<\/p>\n

    Roadmap roll-out and migration<\/strong>: We focus on Tier 1 markets before scaling learnings.<\/p>\n

    Platform architecture:<\/strong> We can define the right platform architecture for your business, and link and integrate tools based on your maturity.<\/p>\n

    Account structure (and access rights) setup:<\/strong> We can set up the most suitable cross-stack account structure for your objectives, operating model and invoicing requirements.<\/p>\n

    Tagging and tracking management.<\/strong><\/div>

    <\/div><\/div><\/div>
    <\/i><\/span><\/div>

    Execution<\/h3><\/div>
    <\/div>
    \n

    Our 300 Marketing Experts help brands develop and execute global digital campaigns.<\/p>\n

    24\/7 support (in 10+ languages):<\/strong> We are always available.<\/p>\n

    SLA management: <\/strong>We provide technical support and can escalate any issues with partners (e.g. Google, agencies).<\/strong><\/p>\n

    On-going campaign execution:<\/strong> We can support your local teams based on their level of data maturity, resources, and spends.<\/p>\n

    Global invoice management :<\/strong> Our billing system lets local teams pay in their local currency.<\/p>\n<\/div>

    <\/div><\/div><\/div>
    <\/i><\/span><\/div>

    Innovation<\/h3><\/div>
    <\/div>
    \n

    Beta access:<\/strong> We give our clients access to the latest Beta features and use case development to stay ahead of the curve.<\/p>\n

    Sophisticated bidding models:<\/strong> We build scripts that leverage GMP APIs to deliver the best possible outcomes.<\/p>\n

    Offline data integration:<\/strong> We build custom Floodlight variable and formula columns to ingest data from Salesforce and other sources for high-value use cases.<\/p>\n<\/div>

    <\/div><\/div><\/div>
    <\/i><\/span><\/div>

    Training<\/h3><\/div>
    <\/div>
    \n

    Onboarding and online training:<\/strong> Our Media and Analytics experts have created an exhaustive training toolkit to address the needs of our clients.<\/p>\n

    Internal knowledge sharing: <\/strong>We host internal webinars and link to selected Google training content. Our comprehensive GMP Playbook is a go-to source for tried & tested guidelines and best practices.<\/p>\n<\/div>

    <\/div><\/div><\/div>
    <\/div><\/div><\/div><\/div><\/div><\/div>

    Our Google Marketing Platform Certifications<\/h2><\/div><\/div><\/div>
    \"Google<\/span><\/div>

    We are fully Google Marketing Platform’s Certified Partner.<\/h3><\/div>

    Our 100+ experts are all GMP certified<\/strong>.<\/p>\n

    We can help you choose the right GMP tools<\/strong> relevant to your brand\u2019s Digital Marketing strategy and in-house organisation.<\/p>\n

    We can use our analytics, data science, and cloud architecture<\/strong> skills to help you find the data that will make a difference to your business.<\/p>\n<\/div><\/div><\/div>

    \"Google<\/span><\/div>

    We are an official GMP reseller and training partner.<\/h3><\/div>

    We are one of only a few worldwide partners certified by Google to resell the full Google stack: Google Marketing Platform (GMP)<\/strong> and Google Cloud Platform (GCP)<\/strong>.<\/p>\n

    We provide training<\/strong> to help marketers master these platforms and offer ongoing support<\/strong> to help them stay up-to-date with the latest features<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

    \"Google<\/span><\/div><\/div><\/div>

    The Google Marketing Platform ecosystem.<\/h3><\/div>

    Google Marketing Platform contains the following inter-connected products:<\/p>\n