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What Is the Impact of AI Overviews on SEA and SEO?

Google’s new AI Overviews are changing how users find information online. In a practical case from the Dutch sustainability sector, we explore how this shift is affecting SEO and SEA for a client active in boilers, hybrid systems, and heat pumps—and what it means for the future of digital marketing in the sector.

Facebook Attribution: the game changer of your social and cross channel strategies

Launched in beta version in March 2017, Facebook’s Attribution solution allows advertisers to analyze the impact of their Facebook campaigns on their overall digital performance. Since October 22nd, Facebook has opened its use to all advertisers in France. Artefact’s Social Ads team had the chance to be one of the 3 Facebook Attribution beta test agencies in France.