Global Blog

Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe

Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows...

State of Play: Conversational Commerce 2026

The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused...

Amazon Affiliate Networks: The strategic opening of the ecosystem

A strategic 2026 guide to Amazon’s new affiliate ecosystem: how brands, sellers, and publishers can use external networks, extended cookie windows, Amazon Attribution, and AMC...

Detecting Hallucinations in LLMs, One Token at a Time

Large Language Models are astonishingly capable. They summarize, translate, reason, and code (better than me). But unlike me, they have also become notorious for inventing...

Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios

Whilst tongue-in-cheek, I’ve always found the advice ‘never make predictions, especially about the future’ to be solid, and never more so than in AI-land. Three...

Scaling AI in the Middle East’s "Year of Execution"

As we move through the second quarter of 2026, the global dialogue around AI has reached a critical turning point. The initial fascination with generative...

Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing

As "transformation debt" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling...

China AI Transformation - A Different Game

From the breakout of DeepSeek R1 to the viral “Raising a lobster” trend (OpenClaw adoption), all within just a year, AI in China is being...

How AI Resurrected 40% of a Product Catalog

How did a premium beauty brand significantly reduce its "zombie products," boost catalog visibility, and slash traffic costs in just a few weeks? This article...

How to Adopt AI with MORGAN STANLEY

Reinventing digital interactions with AI with ABN AMRO

The strategy must reject a pure "technology push" and focus entirely on customer impact. Within 3 to 5 years, it is projected that over 50%...

AI & Trust: Building the finance of tomorrow with BNP PARIBAS

The drive is about efficiency, scope, and capability. AI allows banks to execute existing tasks faster, cover a broader spectrum of risks (covering risks A,...