The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust. Without this trust, AI adoption cannot materialize.
The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality processes, and cultural adoption. Both companies stressed the importance of embracing AI to stay competitive and ensure long-term survival. AI is essential for all sectors, with 80% of global marketers using it to enhance customer experience. The gap between AI leaders and laggards is expected to be wider than in previous digital transformations.
Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.
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