Artefact Value By Data

Shopping in the age of chatbots and Generative Engine Optimization (GEO) – where do we stand today?

This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT and Google introducing integrated product recommendations, virtual try-ons, and AI-generated answers within traditional search interfaces, the boundaries between organic and paid visibility are being redefined. Advertisers must now rethink their SEO, SEA, and affiliate strategies to stay visible in AI-driven environments. The article also highlights the growing importance of structured data, high-quality product feeds, and trusted content sources — outlining the new rules for marketers navigating the AI era of digital commerce.

Redefining Enterprise Organization for the Agentic Wave.

The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While these innovations promise efficiency gains, they also introduce structural challenges. Without a well-orchestrated strategy, organizations risk an uncontrolled proliferation of agents and critical operational dependencies.

Is Business Intelligence still a thing in 2025?

Have you just come out of another meeting where the focus was discussing which number was correct, instead of debating the best paths to business success? If you answered "no," consider yourself privileged.

AI for all: How AI Agents are hyper-personalizing enterprise software

For a long time, technology has been trying to be accessible beyond those who know how to code. This process has slowly evolved, from low-level programming languages that are very hard to understand such as assembly to more "high-level" ones that are much more similar to natural language, such as Python. Now, we are breaking the barrier to maybe reach a full "natural language" process of coding. Tools like Cursor AI already have a market cap of $100M dollars, and the term "vibe coding" is getting more and more popularized.

AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era, the balance of information between retailers and brands was relatively even: Retailers had access to granular, receipt-level data and brands could gather “sell-through” information across the broader market.

Is GenAI hype dying? – Why now is the best time to build

Generative AI is a game-changer with applications across industries. Companies are actively discussing it, venture capitalists are heavily investing, and both employees and users are captivated, making it a focal point of attention. On one side, there are optimists who believe GenAI will be as revolutionary as the internet, while on the other, pessimists argue that it’s “just another fad” with no tangible value. Pragmatists are beginning to question whether the GenAI hype is fading. This piece aims to explore these perspectives.

Go to Top