AI-Enhanced luxury?
In a luxury industry focused on creativity and made-to-measure products, AI can transform professions and preserve values. Interview with Édouard de Mézerac (H.06), CEO of Artefact.
The luxury group LVMH strengthens its ties with China for AI and Cloud.
LVMH plays the Chinese card. At a time when trade relations with the United States are becoming increasingly complex, luxury group LVMH is highlighting the existence of digital, cloud, and AI alternatives in China to American technological solutions, which have been widely adopted by businesses and individuals in Europe.
Artefact stood out in the AI Agent competition.
In the recent LVMH × Alibaba Cloud AI Competition, Artefact showcased SAIA, an AI-powered sales assistant designed to seamlessly integrate into retail workflows. Built on a robust multi-layer AI architecture, SAIA enhances sales efficiency and customer engagement in luxury retail.
AI in Luxury: Enhancing customer experience and driving growth
The luxury sector is undergoing a profound transformation, driven by the integration of data and AI.
New approaches to reignite engagement with Chinese luxury shoppers
On February 27th, Artefact successfully held its third annual luxury industry sharing session. The event brought together experts from Alipay, Alibaba Cloud International, Tencent Cloud International, and representatives from leading luxury brands to explore innovative AI approaches to reignite engagement with Chinese luxury shoppers and to drive new growth in the industry.
The state of luxury today: the transformative power of data and AI
Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his career in Asia, from Shanghai to Singapore, developing deep expertise in the region’s AI-driven luxury ecosystems. Significantly different from Western systems, China’s AI is defined by an abundance of data from its large population, and one-stop social media platforms like WeChat that differ from more decentralized Western models. Edouard and the Artefact teams have collaborated with many major luxury groups across China, the US, and Europe, giving a holistic view of the luxury industry.
RISE to success: a data-driven approach for new launch product buying
Effective category and product management are crucial to the fashion and apparel industry, directly impacting sell-through rate — a key inventory management KPI and a major driver of overall sales. Optimising sell-through and minimising excess inventory begins with the product buying process.
SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI
The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust. Without this trust, AI adoption cannot materialize.
Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI
Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global beauty company known for pioneering innovations in the fragrance industry, such as marketing novelties and influential scents.
