Retail media, a fast-growing channel, but still in its infancy
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
Interview by The Drum – Podcast: The rise and rise of digital advertising
6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.
SEO & SEA synergy: myth or reality?
SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.
Artefact Talent Development Model: A template for continuous career growth
Artefact Talent Development Model: we thrive on transparency and innovation. We’re committed to sharing our best practices with others.
Ad sequencing: how to generate storytelling on YouTube
Nowadays, advertising saturation on all channels causes the message we want to transmit to be too repetitive and does not inspire interest for the user. In this sense, the option of generating coherent Storytelling for the user can be a complicated task.If we have a brief where video actions and storytelling are proposed, I think that the YouTube Ad sequence could be an option to value.Using this type of strategy, we have seen increases in frequency up to 2.4x and Brand Awareness up to 4x through YouTube Brand lift measurements.
5 good reasons to use SA360 for SEA campaigns in 2021
1 July 2021 SEA management has changed a lot in the last few years, evolving from time-consuming manual to increasingly automated. Many tools have been marketed to improve and accelerate account management.
Retailers: it’s time to enter the Unified Commerce era
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
Why paid search practitioners must embrace automation
21 April 2021 Innovations such as Auto Applied Recommendations and even the changes in match types are taking control away from the PPC practitioner and into the black box. But rather than fear the worst, we should embrace automation, says Tristan Sanders, Head of Performance at Artefact UK.
How far are we from delivering truly personalised advertising at scale?
26 February 2021 While audiences are becoming increasingly receptive to personalised advertising, many are still sceptical of its execution and implementation. So, how far are we from delivering truly personalised advertising at scale? Tristan Sanders, Head of Performance Marketing at Artefact, considers how advertisers can move forward.
