In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with mediarithmics, Zitcha, and Artefact, we explored why RMNs are so valuable for advertisers and, crucially, how to select the right RMN to maximize results.
In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open new revenue streams.
Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.
While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts for sales, increasing buying opportunities for end consumers, but also galvanising competition between brands: on price, product quality and visibility through advertising both on and off Amazon. It’s essential today to take advantage of all the tools and solutions offered by Amazon. This article highlights our 10 golden rules for harnessing the full power of the American company's advertising ecosystem.
Increasing Sponsored Ads performance by 41% through hourly campaign management
Launching a media campaign on Amazon is a must if you want to raise awareness and increase activity, but it’s also a complex step which requires perfect understanding of this ecosystem.
In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has become crucial for a brand to include this channel within their strategy and get to grips with how it works.
