Retail – Artefact

Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?

At the recent TCG Retail Summit, Edouard de Mézerac set out to cut through the noise around AI. His message: the era of scattered use cases is over. What comes next is something far more structural and far more demanding. For years, companies have experimented with AI in isolated pockets described as “dots of colour” across the organization. Useful, perhaps. Transformational? Not quite. Now, the ground is shifting. Agentic AI isn’t about adding another layer of technology. It’s about rethinking how work gets done, end to end.

Intelligent Fashion Retail: Driving AI adoption through a human-centric approach

While AI has unlocked vast possibilities for the industry, large-scale implementation remains challenging. Overall, only a minority of retailers have successfully operationalized personalization at scale, and many organizations are still constrained by gaps in talent readiness and change management, slowing their transformation journeys.

Synthesis of the AI for Retail & Consumers Insights – Adopt AI 2025

We are proud to share with you the replays of the AI for Retail & Consumers' Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.

From data to intelligent agents: The impact of AI on retail

In their conversation for The Bridge, Artefact’s Édouard de Mézerac, Group CEO, and Vincent Blaclard, Managing Partner, discussed the different ways artificial intelligence is reshaping the retail industry by redefining how brands understand customers, manage operations, and generate growth.

Revolutionizing Retail with AI Agents – Is the Industry Ready for It?

Retailers operate in a competitive and dynamic environment, facing challenges from price sensitivity to complex logistics. To thrive, they must adopt innovative solutions that streamline operations and enhance customer satisfaction. This article explores how AI agents — autonomous systems that observe, reason, and act — are redefining retail and positioning the industry for its next level of competitiveness.

The Race to Black Friday: Why timing is the new performance metric

Originally coined by Philadelphia police in the 1950s to describe chaotic post-Thanksgiving crowds, “Black Friday” later gained a positive spin as the day stores turned “in the black” financially. Today, it marks the start of the holiday shopping season, both in stores and online.

Enriching the DIY experience: How ADEO uses AI to connect content and knowledge

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics constraints involved. The retailers need to make sure that they offer the right products, in the right quantities, at the right time. By leveraging data and consumer insights, retailers can make informed decisions on which items to stock, how to manage inventory, and what products to prioritize based on customer preferences, seasonal trends, and sales patterns.

Rethinking Travel Retail: How leaders are scaling Travel Retail with pragmatic data-driven solutions

The travel retail sector is at a fascinating crossroads. Passenger numbers across air and rail have rebounded to pre-COVID levels and are set to grow steadily in the years ahead - in stark contrast to declining footfall on the high street. Yet beneath this apparent recovery lies a challenge: spend per passenger remains 15% lower than before the pandemic, squeezed by rising costs and increasingly value-conscious travellers.

From Retail Cost to Competitive Advantage: 9 Metrics That Drive Loyalty

Retailers are sitting on a gold mine of customer data, but too often, it’s treated like a cost rather than a strategic asset. Retailers who harness customer data insights outperform competitors by 85% in sales growth and 25% in gross margin.

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