In the high-stakes aviation landscape, On-Time Performance (OTP) is one of the primary levers for operational profitability. For a Tier-1 carrier, the financial impact of operational slippage has reached a critical threshold. As of 2024/2025, a single minute of delay costs an average of $100.76 in direct operating expenses.
We are proud to share with you the replays of the AI for Travel' Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.
The travel retail sector is at a fascinating crossroads. Passenger numbers across air and rail have rebounded to pre-COVID levels and are set to grow steadily in the years ahead - in stark contrast to declining footfall on the high street. Yet beneath this apparent recovery lies a challenge: spend per passenger remains 15% lower than before the pandemic, squeezed by rising costs and increasingly value-conscious travellers.
Ever see a place all over your social media, get there, and feel… underwhelmed? In an age of hashtags and hype, a city's online reputation often has little to do with the real-life experience. This leaves us all asking: how do we find the places that are actually worth visiting, not just the ones with good marketing?
Sidney Zeder is Director of Data & AI Consulting at Artefact. She works in the practice dedicated to the travel, tourism and transport sector in Europe, supporting major industry players across the entire data value chain, from strategy to operational activation.
Florent Bernard is Managing Partner and Global Co-Lead of the Travel, Tourism & Transportation Practice at Artefact. Since joining the company in September 2022, he has spearheaded Artefact’s work in large-scale data transformation projects, supporting clients such as Accor, Groupe Barrière, VINCI Airports, Air France, and SNCF in redefining their data strategies.
Artefact, in partnership with Tencent Cloud (International) and Alipay (International), hosted a seminar entitled "AI FOR TOURISM, Harnessing The Power of AI and Data for Travel & Hospitality" at its Shanghai office on 22 October. The event focused on enhancing the service experience for Chinese tourists through AI and data technology, and brought together travel and hospitality brands, including hotels, airlines, resorts, tourism boards and travel retail.
At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.
Brune Poirson, former Secretary of State for Ecological and Environmental Transition (2017-2020), is now the Chief Sustainability Officer at ACCOR. Poirson’s current mission is to guide ACCOR, a global hospitality company, toward a sustainable model amidst accelerating climate change and social inequalities.
