Artefact Value By Data

Artefact selected as finalists for Consultancy of the Year at the British Data Awards 2025

We are thrilled and honoured to announce that we have been selected for our work with Nissan as finalists for Consultancy of the Year at the British Data Awards 2025! It has been quite a journey, engaging with more than 150 Global, Regional & Market stakeholders to get buy-in to a CDE Programme, accelerate their data maturity, and develop Use Cases to propel their AI journey forward in Auto CX & Marketing.

Why a ‘wait and see’ approach to AI voice assistants will hold back the retail sector

Ocado and M&S recently announced a grocery delivery partnership to the tune of £750 million. That in itself is big news, but one point to note is that Ocado, the warehouse-to-doorstop online supermarket, also offers voice functionality. Opening this out to M&S could deliver real momentum in the retail sector’s uptake of voice capabilities, and how they’re perceived by the wider buying public.

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