From 11 to 14 June, the annual Viva Technology conference dedicated to innovation and AI was a constant hive of activity, welcoming a record-breaking 180,000 attendees and 14,000 companies, representing 171 nationalities. At the Artefact booth, with demo terminals, a “theater zone” and a VIP area, our 80 mini-conferences attracted 500 C-suite executives and 1000+ visitors in total.

Marketing is evolving fast. Generative AI and AI agents are transforming how brands engage, sell, and create, unlocking new levels of personalization, efficiency, and impact. In this edition, explore how industry leaders are leveraging these technologies to shape the future of marketing and consumer experience.

Agentic AI and AI Agents are transforming the AI landscape. Unlike conventional AI, which relies on predefined instructions, Agentic AI operates autonomously, making decisions and completing tasks without constant human input.

Artefact partnered with Odoxa, a leading independent research institute, to conduct a survey titled “Future of Work with AI”.

The luxury sector is at a turning point. The key to success is aligning data initiatives with business priorities, investing in the right talent, and moving beyond short-term experiments to build scalable, impactful solutions.

As 2024 comes to an end, the Artefact team would like to take a moment to thank you for your trust and collaboration. We wish you a joyful holiday season and a fantastic start to 2025, filled with success, innovation, and new opportunities. Happy Holidays from all of us at Artefact!

AI is transforming clinical trials by enabling faster, data-driven proce.sses and significantly reducing costs and timelines. Generative AI optimizes trial design, patient recruitment, and data analysis, with decentralized trials and predictive modeling delivering key innovations.

Last September Artefact organized the 4th edition of its international Summit AI for Industry where we welcomed 1000+ participants, that brought together 60+ high-level speakers from the major actors of the Industry Services made us the honour of sharing their return of experience.