We are very pleased to share in this report the results of our study on AI’s impact on work. Even if the AI revolution is not visible yet in productivity figures, it is already silently revolutionizing day to day work and labour. We launched this study to understand where AI’s impact on work will land between two opposite and frequently heard statements: on one extreme “AI is just a superficial technological gadget we will soon stop hearing about”, and on the other extreme “AI will massively automate and replace work”.

Today’s luxury market is challenged. It is news to no one. Truth is, it has opened a world of opportunities for luxury players. Opportunities to make a real difference and create an edge versus competition for those ready to operate a paradigm shift.