Generative AI Survey – MENA Version Applications, Trends and Considerations
Interviews with industry & thought leaders, early adopters in Generative
Generative AI Survey – The Technology, the Rewards & the Risks
Artefact, in partnership with Google Cloud, conducted an in-depth qualitative
Marketing & Media Measurement Report – In a Privacy First Ecosystem
Artefact, in partnership with Meta, conducted an in-depth study to two Media Mix Modeling (MMM) approaches: Meta's Robyn and Artefact's Graphical Causal Model (GCM). In this whitepaper, both models are explained and examined in detail. In addition, both models are tested in a pilot with five international FMCG brands after which the results are compared.
Report: Data & AI for Tourism 2024
Artefact's team of experts, specialized in data for tourism, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.
Report: Data & AI for Retail 2024
As our CEO Vincent Luciani says, "A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel".
