Data & AI Consulting Archives - Page 3 of 15

Data & AI transformation in the healthcare industry: The Bridge Interview of Justine Nerce, CEO of Artefact France

In this interview, Justine Nerce explains how AI is helping to meet the major challenges facing pharmaceutical companies, research laboratories and hospital institutions: Accelerating market access and controlling R&D costs, combating drug shortages, equal access to care. The healthcare sector is an industry in tension, and AI is now seen as a key transformation factor and innovation gas pedal. In this exchange with Caroline Goulard, journalist and CEO of two data companies Dataveyes and Modality, Justine shares some use cases.

How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?

Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.

The future of marketing in the era of AI Agents: Reimagining organization and processes

Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major challenges. During an illuminating discussion with François Bracq, Head of Innovation Partners at Google, Justine Nerce, CEO of Artefact France, shared her insights on how to approach the emergence of AI agents in our marketing, communication, and operational processes. Her intervention highlighted the imperatives for successful adoption.

Turning distributor data into a growth engine

In industries such as fast-moving consumer goods (FMCG) and fashion retail—where businesses heavily rely on distributor networks—data is evolving from a support function into a core asset of competitive advantage. However, due to the fragmented nature of distributor operations and diverse data sources, distributor data often suffers from fragmentation, low quality, and poor integration. Only by building a unified and effective data governance framework can companies truly connect upstream and downstream operations, unlock the value of data, and drive AI transformation and decision-making efficiency.

AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.

The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing Partner at Artefact, and Nicolas Lang, Senior Consultant - GenAI Product Specialist at Artefact, explore the ways AI technology and tools are impacting music production, songwriting, and even gaming.

The ethical considerations and governance required for responsible Al adoption

The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies will fundamentally impact the future of our societies and economies.

Google Marketing Live 2025: AI, Multimodal Search, and Agentic Experiences in Google, YouTube and its Advertising Solutions

Stepping out of Google Marketing Live 2025, one thing is crystal clear: the future we’ve been discussing in abstract terms has arrived. Google is no longer just a search engine or an advertising platform; it's rapidly evolving into an AI-driven ecosystem where text, voice, video, and images converge to create a truly multimodal and increasingly agentic user experience. For all of our clients in retail, luxury, e-commerce, banking, insurance, and telecom, but also CPG and even B2B, this isn't just another wave of updates – it's a fundamental shift in how brands will connect with consumers and businesses.

How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

Key insights from our webinar with Artefact, MoEngage and Treasure Data.We see firsthand how complex and urgent it is for BFSI organizations to evolve how they engage customers. It’s not just about going digital. It’s about going intelligent: using AI to personalize interactions, automate decisions, and build trust at every step of the customer journey.

Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created a volatile macroeconomic environment.

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