Artefact’s Benelux and Germany SEO teams joined forces for a cross-market knowledge-sharing summit focused on AI, automation, and the future of search. From streamlining workflows with AI to advancing GEO (Generative Engine Optimization) strategies for AI-driven search engines, the collaboration strengthens the One Artefact network and delivers smarter, more scalable SEO solutions for international clients.
The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused CPC Ads Manager, and Google is shifting toward agentic shopping. Here are the five key developments reshaping conversational commerce in spring 2026, and what they mean for European brands.
As "transformation debt" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling silos, reducing campaign latency, and freeing human creativity for high-level strategy.
How did a premium beauty brand significantly reduce its "zombie products," boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible.
In this article, we examine how agentic AI transforms marketing measurement by automating analysis, guiding decisions, and accelerating execution across the funnel.
Friends of Search 2026 signals the end of rule-based PPC and the rise of AI-driven, conversation-focused search. Success now hinges on grounding AI outputs in high-quality data and embracing flexible, agentic systems. As Asics’ 108% presales lift shows, adaptability and enriched first-party data are the keys to winning in the new search era.
In this article, we break down the top 5 keynotes & insights from Friends of Search 2026, highlighting the most actionable takeaways for navigating the evolving SEO and AI-driven landscape.
This article shows how marketers can move beyond standard platform AI by combining first-party data, predictive signals, and smart infrastructure - turning generic automation into “signature dishes” that deliver higher ROI.
In an era where every customer interaction produces a data point, marketing transformation is no longer just about technology adoption, it is about intelligence. The next evolution of digital marketing isn’t defined by isolated tools, but by how seamlessly data and AI converge to create meaningful, measurable growth.
