Marketing Mix Modeling (MMM) has long been a valuable tool across industries for data-driven decision-making. Recently, it has gained renewed attention in healthcare and pharmaceuticals as a means of addressing critical questions.
Stanislas Niox-Chateau co-founded Doctolib in 2013, which quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. Doctolib quickly became a leader in e-health across Europe, dramatically improving how patients connect with healthcare providers. The platform serves 380,000 healthcare professionals and attracts 80 million patient visits each month.
Virginie Dominguez joined Servier Group in 2020, bringing 20 years of experience from her previous roles, notably as Chief Digital Officer at Orange. Virginie's leadership is integral to Servier’s strategic goal of becoming a digital performer by 2025. Servier is a global pharmaceutical group governed by a Foundation operating in 150 countries, employing 22,000 people. Servier is an independent group that invests over 20% of its revenue in R&D every year. Servier’s ambition is to become a focused and innovative player in oncology by targeting hard-to-treat cancers.
In the first blog of our series, we explore what the current state of the NHS means for the pharmacy industry...
AI has the potential to transform the healthcare industry with digital solutions. So how AI is improving the patient care journey?
25 January 2021 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target consumers on an individual level and to measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.
Fantasies are commonplace when it comes to AI. However, it is necessary to find the right environment for implementation in order to fully embed AI within the healthcare field.
