Artefact Wins CCI Business Development Award for strengthening Franco-Dutch Relations.
Artefact wins the prestigious CCI Business Development Award for strengthening Franco-Dutch relations, showcasing its leadership in Data & AI consulting.
Artefact Benelux partners with Google to host exclusive Meridian Event
Celebrate the launch of Meridian MMM, Google’s Next-Gen Marketing Mix Modeling solution, on March 20, 2025 in Amsterdam, in collaboration with Artefact.
Artefact Benelux achieves 4th place in the Emerce 100!
Artefact Benelux achieves fourth place in the Emerce 100 in the category 'Digital Agency Full-Service Large' with 5 stars!
Artefact: “Best workplace voor data en digital marketing consultants met ambities”
Artefact, Best workplace voor data, onderscheidt zich door een pragmatische aanpak waarin Digital, Data en Consulting gecombineerd worden.
The value of incrementality testing: why, what and how?
Incrementality is something that is talked about often over the last years in regards to paid search. After seeing the effectiveness of campaigns - especially when using the last click attribution model - budgets increased over the years and more and more companies are using the channel by default. With developments within the online landscape, like the introduction of other attribution models, companies are starting to wonder: are we overspending? Aren't we just burning money? A lot of times these are questions specialists get of C-level executives. By measuring incrementality this can be (dis)proved. That is exactly what Wehkamp did and why they did it. During the Friends of Search event Wehkamp presented their way to measure incrementality, the outcomes and take-aways.
Why you should start using Broad Match
Google is recently investing a lot of time and resources in the development of Broad Match. As Broad Match together with smart bidding is announced to have a very promising outcome on conversion and conversion value it is worth to enrich one’s account and start testing.
Making PPC measurement easier
Using 3rd party cookies becomes more difficult, as they are set to be phased out in 2023 already. This is also a widespread concern of digital media professionals: 85% says that cookie loss and accurate measurement are in their top 3 of challenges. This complicates tracking as well by making it more challenging: there is so much around, we need to think about the objectives, how we want to track, and the privacy of the consumers. On top of that, modelling also becomes more of a way to measure conversions in your campaigns. Boudewijn Beks takes us (from a PPC perspective) through 4 pillars, on how we can make measurement simple and accurate again in a privacy centric world, and measure more with less data available.
Artefact once again named among best large digital marketing agencies in Emerce100
Artefact Benelux has been named as one of The Netherlands’ best digital agencies in the 2021 Emerce 100 rankings.
De 7 effecten van marketplaces op het Nederlandse online marketinglandschap
IAB Nederland brengt een nieuw onderzoek uit over het effect van de marketplace-revolutie in Nederland. Job Hilbers (Sr. SEA Consultant bij Artefact Benelux) leidde dit onderzoek vanuit het IAB Nederland Taskforce Search en schreef hieraan mee. Lees hier de samenvatting van deel 1 van dit onderzoek.
