Automating consumer healthcare with Generative AI: How a leading pharmaceutical company in Colombia transformed customer support with Amazon Bedrock
A leading consumer healthcare company operating in a highly regulated pharmaceutical market manages a broad portfolio of brands across the SOCOPAC region. Amid a strategic push toward digital transformation, the company partnered with Artefact to deploy an internal-grade Generative AI live agent for its Colombian operations — automating consumer inquiries across its major pharmaceutical brands while meeting strict industry compliance requirements.





