Data & Digital Marketing Maturity Report
Transforming businesses with proven strategies and cutting-edge technology In today’s
Data Quality Management Report – Insights from the field, Episode 2
As some of our readers will recall, we published the
Affiliate Marketing Mastery Report – Transforming businesses with proven strategies & cutting-edge technology
Transforming businesses with proven strategies and cutting-edge technology Artefact's team
Data for Luxury Report | APAC version – How data is transforming luxury in China: a paradigm shift
Artefact's international data and AI experts have written a new 24-page white paper based on their experience and insights gained from working with the world's leading luxury brands. We are pleased to share with you some key excerpts from the topics covered in the paper.
Generative AI Survey – The Technology, the Rewards & the Risks
Artefact, in partnership with Google Cloud, conducted an in-depth qualitative
Marketing & Media Measurement Report – In a Privacy First Ecosystem
Artefact, in partnership with Meta, conducted an in-depth study to two Media Mix Modeling (MMM) approaches: Meta's Robyn and Artefact's Graphical Causal Model (GCM). In this whitepaper, both models are explained and examined in detail. In addition, both models are tested in a pilot with five international FMCG brands after which the results are compared.
Report: Data & AI for Tourism 2024
Artefact's team of experts, specialized in data for tourism, share their field experience and precise observations through this well-documented report, rich in lessons learned and concrete use cases.
Report: Data & AI for Retail 2024
As our CEO Vincent Luciani says, "A major issue that often arises is how to optimise e-commerce use. Over the past year, every brand has increased its digital presence and wants to sell better through this channel".
