Artefact Value By Data

Cómo crear una empresa proactiva: las 4 P de la transformación AI

How can organizations move from experimentation to true scale with generative and agentic AI? Over the past two years, many companies have launched promising pilots only to hit a wall when trying to operationalize them. The difficulty isn’t accessing technology anymore. Today, the challenge lies in scaling AI responsibly and effectively across the organization. To do that, companies must look beyond individual use cases and focus instead on holistic transformation. There are four critical dimensions that determine success: Processes, People, Platform, and Position: the 4Ps of Agentics.

The Long View: Treating Data Investments Like Real Estate Assets

Real estate in the Gulf is moving faster and at a larger scale than at any point in the last decade. In Dubai, more than 43,000 property deals worth AED 115 billion were recorded in Q1 2025, with nearly 70% off-plan — evidence of liquidity but also exposure to delivery and handover risks.

Our framework for AI ROI assessment

In our first article, we established why traditional ROI models fail to capture AI’s unique value dynamics—non-linear returns, delayed benefits, and contextual dependencies.

Why traditional investment models no longer apply?

In today’s rapidly evolving technological landscape, IT has evolved from a traditional operational backbone to a strategic business partner. This shift is fueled by accelerating digitalization and automation, including the rise of AI use cases that deliver value well beyond the IT function.

Mitigating Challenges in Developing Analytics & Reporting for Big Corporate Companies

In today’s data-driven companies, analytics & reporting - through dashboards are expected to deliver fast, actionable insights that support critical business decisions. Yet, according to a 2022 Forrester study, 60% of analytics initiatives fail to meet expectations because often the data feeding those dashboards is unreliable, incomplete, or misaligned (Forrester, 2022).

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